Wednesday, 09, Jan 2008 12:00
Two internet giants have entered the DataPortability Workgroup, an organisation which seeks to boost user-generated content (UGC) on social networking websites.
According to the group, Google and Facebook have now signed up to the alliance, which seeks to create ways for users across different platforms and websites to share content.
Chris Saad, co-founder and chief executive officer of Faraday Media and one of the DataPortability Workgroup's organisers, said the support provides new opportunities.
In a blog post, he commented that eventually, users will be able to access data "across all the applications, social networking sites and widgets that implement these designs into their systems".
Furthermore, companies will have standards to adopt which "ensure maximum accountability and usability", Mr Saad explained.
Recently, chief executive officer of TopRank Online Marketing Lee Odden commented on his blog that UGC is such an important aspect of the internet that all marketers should act upon the trend.
He argued that content created by peers can appear more trustworthy to consumers than corporate announcements.
