Monday, 26, Nov 2007 03:53
Banner advertising has fallen behind user comments and reviews when it comes to the most effective methods to market your products online.
This is the verdict of a new study by More Computers which showed that 66 per cent of online shoppers stated their greatest influence in making a purchase online was positive feedback from other visitors.
With many websites offering user comment boxes at the foot of articles, a number of companies have already begun to integrate such methods into their marketing techniques.
Brian Trevaskiss, More Computers operations manager, told vnunet: "Customer reviews are very powerful, and video reviews will soon catch up in popularity.
"Video sites like YouTube are full of product reviews and, when you've seen a good one you're converted. Nothing beats getting your hands on a new gadget, but it's not possible when you're shopping online."
New figures from IMRG suggest that online expenditure by British consumers will pass £15 billion in the fourth quarter, which would represent a 60 per cent rise for the same period in 2006.
