Thursday, 18, Feb 2010 01:44
Businesses that deploy customer reviews on their website may be able to derive some search engine optimisation (SEO) benefit from this strategy.
This is according to Brian Klais of Covario, who says in a post for Search Engine Land that user product reviews can be good for SEO in a number of ways.
The nature of customer reviews means that they are likely to be heavily keyworded, which allows retailers to obtain an insight into the terms used by their target audience, he explains.
Meanwhile, companies that embed reviews in HTML rather than AJAX or pop-ups may even find that Google is more likely to crawl and index this content.
As a result, it can be concluded that user-generated content can "create opportunity for large-scale advertisers to smartly outsource the 'optimisation' of their organic landing pages to the very people looking to find them - your customers", Mr Klais states.
A poll conducted by Nielsen last year suggested that seven in ten people trust user reviews posted online.
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