Firms should have valuable content on their online portals
Thursday, 24, Sep 2009 11:09
One reason why online marketing works is because people now spend a quarter of their daily lives on the internet, it has been suggested.
Simon Mansell, managing director of TBG London - a company that helps business achieve success with their websites - also claimed that that online advertising used for "direct response" does not tend to diminish during recessions.
"People still need to bring in customers, so [online marketing] is likely to hold up better than channels like TV or outdoor, which are used more for brand building over a period of time," he explained.
Earlier this month, it was suggested that internet advertising will grow in the next 12 months.
A GroupM study found that it will account for around 15 per cent of global measured advertising spending in 2010, which will represent a two per cent increase on the market share expected for this year.
Increases in mobile marketing ad spend were said to have contributed to this growth.
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