Search Engine Optimisation News

Users 'prefer organic rankings to PPC'
Consumers prefer organic search results to pay-per-click (PPC) advertising as they perceive it to be more trustworthy, a new report has revealed. Full Story
Google moves to simplify news results
Google has announced that from today it is to keep clusters of news stories together for longer than the previous three days, in order to keep results uncluttered. Full Story
Unique quality content 'needed for SEO'
A website must contain regularly updated, unique and good-quality content if it is to rise in the search engine rankings, a commentator has remarked. Full Story
SEO 'thought to be inbound link trickery'
The majority of people consider search engine optimisation (SEO) to be a "dark art" which involves tricking the portals into ranking a website highly, an expert has noted. Full Story

B2B marketers 'considering vertical search'
A number of business to business (B2B) search marketers are focusing on improving their firms' visibility within vertical search portals, an expert has commented. Full Story
Europe: 25bn searches made in March
Europeans made almost 25 billion searches during March alone, a new report has revealed. Full Story
Google News adds related searches
Google has updated the way in which it presents news content to include related searches. Full Story
Firms urged to optimise recruitment pages
Companies could cut the amount they spend through recruitment agencies by optimising their own vacancies pages for online searches, an expert has suggested. Full Story

Archived News

Good content 'key to good websites'
Good websites cannot simply rely upon impressive design features, they must also contain useful content, an expert has urged. Full Story
Users 'prefer organic rankings to PPC'
Consumers prefer organic search results to pay-per-click (PPC) advertising as they perceive it to be more trustworthy, a new report has revealed. Full Story