'Increased search exposure' with Google Local

Because of Google Local, companies have the opportunity to appear several times at the top of a search list, an expert has explained.

Google Local allows a searcher to limit the results they are offered by specifying a geographical location in addition to other requests by adding a place name or postcode to the word or phrase they are seeking.

Andreas Pouros, writing for search engine optimisation firm Greenlight's blog, explained that this means a company could appear through an organic result, a paid search spot and a map result.

"The traffic delivery would in that case be significant to say the least," he asserted.

When considering how best to optimise a website for local search, the usual tools of building links and using strong content should be used and copy must mention the location wherever possible, Mr Pouros added.

Last year, search engine giant Google developed local search services that allow customers to find nearby firms and compare them online.

Users can leave reviews about businesses for other searchers to read, it explained.