Businesses could make big money through their domain names
Friday, 05, Mar 2010 10:40
A new study has suggested that web users are relatively slow in seeing and processing the information contained within real-time search results on Google.
The eye-tracking study by Oneupweb asked one group of users to find a product they might buy and another to seek out general information on a product.
It took the first group nine seconds on average to focus on real-time search results, rising to 14 seconds for the second group.
The first group also made ten per cent fewer clicks on these listings compared with the other set of participants.
Fewer than six in ten people were easily able to find these real-time results.
"Search engines are feeling the pressure to better meet real-time demands and the evolution of search is headed toward a higher degree of social integration. It's early yet and everyone is still learning to adopt," commented Lisa Wehr, founder and chief executive of Oneupweb.
In addition to allowing Google to index its posts for inclusion in search results, Twitter has also signed a similar deal with Bing and has formed a partnership with Yahoo! to integrate its content with the internet company's web properties.
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