Wednesday, 04, May 2011 09:59
Websites with a very specific audience profile now have a new search engine optimisation (SEO) option available to them.
Microsoft and Research In Motion (RIM), developers of the Bing search engine and BlackBerry smartphones respectively, have announced a partnership that makes the information portal the default search page on the latter's handsets.
In particular, Bing is to provide default search and maps functionality on the BlackBerry Playbook, as well as being set as the default search provider on US and international mobile operators' RIM devices from May 3rd onwards.
The news creates SEO opportunities for any webmasters whose primary audience is likely to be BlackBerry users.
Dominant in the business smartphone space since the earliest feature-equipped handsets, BlackBerry phones could drive a spike in Bing search traffic to B2B websites through this collaboration.
As a result, optimising for Bing - rather than solely for Google - could help business-facing sites to achieve a top ranking on a less hotly competed results page.
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