Greenlight expands with new CFO appointment
Thursday, 15, Nov 2007 03:27
Greenlight, the search engine marketing (SEM) specialist, has appointed a new chief financial officer (CFO) as it looks to expand its business.
Keith Griffiths will take up the role following a four-year stint as head of finance for Deal Group Media Plc and does so following a 300 per cent increase in Greenlight turnover in the last 12 months.
Noted for its organic but effective SEM methods, the company has gone through a recent rapid expansion with a New York office opening in 2006 and further plans afoot to expand in the UK.
Mr Griffiths said it was an important time for the SEM industry.
He added: "The huge pace of momentum and spend in the search agency sector really highlights the fact that clients are turning to specialists, like Greenlight, in their droves. It's the perfect time to get involved with such an exciting industry.
"With competitors merging with larger companies last year, it's great to be working with the UK's leading independent search agency, helping to steer them through their rapid expansion."
Greenlight is an award-winning SEM company that focuses on SEO methods, pay per click management, link building and consultancy work - it deals with FTSE listed companies plus organisations in a range of industries including retail, hospitality and entertainment.
