"Substantial" content needed for SEO

Companies with large domains can struggle to fill their pages with content which can affect their search engine optimisation (SEO), an expert has warned.

Eric Enge, president of SEO firm Stone Temple Consulting , made his comments to Search Engine Watch and stated that pages need a "substantial" amount of unique content if they are to score well with search engines.

He suggested websites consider options such as encouraging user-generated content or hiring writers.

Dedicated writers producing copy for a website can be "tedious and manual" but works well for SEO, Mr Enge continued.

"Sites rich in content draw a wealth of inbound links. Great content will draw the links with little or no additional effort on your part to seek them out," he added.

Earlier this year SEO firm Phoenix Realm stated that while there is no guaranteed way to achieve high search engine rankings, large amounts of relevant content frequently uploaded can boost a site's position.

The company blog urged marketers to use valuable content to increase the number of inbound links a website achieves.