'Use professional SEO agencies'

Businesses wanting to ensure they rank highly in lists of search engine results but which lack the technical know-how to do it themselves should turn to search engine optimisation (SEO) agencies, an expert has advised.

Graham Charlton, a researcher for online marketing resource e-consultancy, said: "If a business is just starting off and doesn't know what they're doing with search engine optimisation, it's best that they get someone to do that side of things for them."

He explained that successful SEO was not just achievable through one change, adding that it depends on a number of different factors.

Because a website is trying to appeal to certain keywords, it is necessary to optimise usage of those most-searched words, he commented.

Writing for business networking service ecademy earlier this month, SEO consultant David Michael said companies should employ professional writers to make their websites more appealing.

He added that professional copywriters are also better at recognising industry jargon and making it more accessible to a general audience.