Wednesday, 18, Jun 2008 01:49
Publishing a blog is one way to increase the search engine optimisation (SEO) of a corporate website, an expert has remarked.
SEO industry commentator Sunita Biddu told Promotion World that by regularly updating a blog, a company can offer its online audience industry news, tips and promotional messages.
Firms which provide their clients with targeted and relevant information which interests them will receive repeat traffic to their websites, she continued.
Marketers who also invest in other online advertising tactics will soon discover the blog complements their SEO efforts, Ms Biddu added.
Recently, Nick Stamoulis of Brick Marketing remarked that blogging is invaluable as a tool for boosting a website's ranking as it contains fresh, regular content, increases its size and encourages inbound links.
He stated that a good blog can help increase conversions as well as traffic.
Furthermore, Mr Stamoulis added, "clever" blogging used alongside other Web 2.0 strategies can help boost awareness of and respect for a brand or product.