Bosses warned of SEO importance

A company boss who does not implement a search engine optimisation (SEO) strategy could soon find they are looking for a new job, it has been claimed.

John Spagnuolo, president of research firm the New Media Institute, has warned that executives need to ensure consumers can find their company or it may struggle to attract new customers.

His company commented: "In this new media age, if a company's products or services can not be found within the first page of search engine results, they may be doomed to failure."

This means SEO ought to be a "major focus" for any company trying to attract clients through the web, Mr Spagnuolo added.

Online resource E-consultancy has published a guide to SEO, warning that it is vital to adopt best practice when optimising a website for search engines as otherwise a change in the algorithms can dramatically affect a company as it drops out of the top rankings.

Furthermore, it urged marketers not to risk being penalised or barred from search results entirely as a result of using unethical tactics.