SEO offers high returns when combined with PPC, according to new research
Monday, 15, Dec 2008 12:25
Companies that combine their paid search campaigns with search engine optimisation (SEO) are more likely to see higher returns than with pay-per-click (PPC) alone.
This is according to a new study by search engine marketing company Click Consult, which polled 44 clients across a variety of industries and found that those who integrated their SEO and PPC campaigns saw 51.5 per cent more conversions than those who utilised just PPC.
Matt Bullas, managing director of Click Consult, said the study's findings made a sound case for better integrated search engine marketing campaigns.
"A sponsored links ad and an SEO listing together on the first page of the search results not only generates addition traffic and revenue through a website, but it also makes a company look like a major player in the industry," he remarked.
According to research by iProspect, 92 per cent of search engine users click on results listed on the first three results pages they bring up.
The proportion of web users willing to click on links beyond the third page has steadily shrunk in the last six years, the study showed.