Correct keywords "essential"

Picking the correct keywords is vital with regard to search engine optimisation (SEO) a sector commentator has asserted.

Writing on online resource Real Business, marketing and SEO consultant Damon Segal states "picking the correct keywords is essential".

He also notes that ensuring that a site has a high concentration of keywords is a positive step to take, explaining that keyword density reflects the number of times a key phrase or word features in the text on a webpage.

"For example, if there are 100 words on a page, then a keyword density of ten per cent will mean ten of them are keywords," Mr Segal explains, noting that it is not quite as simple when taking all other factors into consideration, but that it is the basic principle.

Meanwhile, a new report from RSR Research indicates that online retailers are focusing on improving their foundational capabilities such as information about and availability of products.