Thursday, 14, Apr 2011 02:53
Search engine optimisation (SEO) begins with strong editorial content, Bing claims in a post on how best to optimise websites of any size.
Duane Forrester, senior product manager for Bing's Webmaster Program, says editorial content is often an area that can be influenced immediately - particularly on a site that already exists, as opposed to one being built from scratch.
"Most websites online today have a variety of items which need to be fixed, so stay focused on hitting the bigger items mentioned here," he adds.
Those big items fall into five broad categories to kick-start SEO efforts: content production (and associated link-building), on-page SEO such as keyword placement, site structure, content hierarchy and its crawlability for the search spiders.
While Mr Forrester's post is new, it relates back to advice that has been in place since as far back as January 2009.
Rick DeJarnette, who has since departed the Bing Webmaster Center, blogged at the time that pages should have unique and absolute URLs, to avoid confusing search robots with multiple instances of the same content.