Real-time search incorporating sites like Twitter - is SEO changing?
Expert offers SEO insight
Tuesday, 03 Nov 2009 11:08
Search engine optimisation (SEO) has become a "mainstream" practice, according to Ruairi McNally, media director of Bluecube Interactive.
Writing in his column for the Belfast Telegraph, he suggested that the recession has moved a number of businesses away from paid search and towards
SEO.
"Increasingly, web development companies are being asked by their customers to take the proactive approach and develop sites which will move with advances in search engine algorithms and allow more flexibility with content
syndication," he explained.
Mr McNally also indicated that brands and businesses are battling for "search engine real estate" such as
key phrases and search terms.
Meanwhile, deputy news editor for new media age magazine Will Cooper recently claimed that the
SEO landscape has changed now that search engines such as Microsoft Bing and Google are integrating real-time and live search.
He suggested that more emphasis will have to be placed on website content and firms will have to develop material that gets people talking.
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