Do you know what people are searching for in your sector?
Thursday, 25, Feb 2010 02:01
Online clothing retailer ASOS is the most successful in its sector when it comes to search engine visibility, according to a new report.
Research from Greenlight shows that ASOS had the biggest presence in search engine results for key search queries compared with its competitors in November 2009, followed by House of Fraser and Debenhams.
It also reveals that UK web users made 7.1 million fashion-related searches during the month, more than double the number registered in September 2009.
For those involved in fashion search engine optimisation, the most popular fashion queries included 'dresses' and 'knitwear', as well as 'celebrity fashion' and 'designer clothing'.
"Interestingly, within this grouping, male-oriented terms were more searched for than female ones," Greenlight said.
This means that "female consumers tended to search Google using product or brand-specific terms rather than generic fashion keywords", it added.
ASOS began as a website focused on offering clothing similar to that worn by celebrities, but has since expanded to offer a wide range of trend-focused garments, footwear and accessories.
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