Thursday, 08, May 2008 12:53
Companies could cut the amount they spend through recruitment agencies by optimising their own vacancies pages for online searches, an expert has suggested.
James Saunders, managing director of recruitment consultancy 4MAT, made his comments to Personnel Today, remarking that most blue-chip firms have not "broken the back" of search engine optimisation (SEO).
"Lots of recruitment agencies have optimised their websites for online searches, so come up first in the results and are much more likely to be used," he continued.
However, with sufficient SEO efforts, a company could reduce its agency fees considerably by driving relevant candidates to its own pages, Mr Saunders added.
It is not only within recruitment that companies could benefit from optimising their website and content.
A recent report published by watchdog Ofcom stated that the "vast majority" of online experiences begin with a search engine, 88 per cent of which are conducted through just one portal, meaning optimising a website's content could boost the firm's general visibility.