Monday, 04, Aug 2008 01:57
Poor quality content is "choking the usefulness of the search engine", an expert has remarked.
Gerry McGovern commented that disused and out-of-date information makes websites less relevant and useful for those wishing to use them.
He said that this problem came as a result of a lack of a clear strategy to manage the content which is displayed on a company's website.
"Because there is no other place to put 'stuff', many people simply store it on the intranet, which of course bulges and bulges and bulges", Mr McGovern explained.
Governments are particularly guilty of this, he added, as freedom of information acts encourage them to put all of their files online so they can say they are available to the public.
He revealed that companies should have two websites - one for high-quality content and one for lower-quality information so that the former appeals to search engines and is useful for potential customers.
CEPAC, a lawyer marketing firm based in Texas, said good quality-content will appeal to the Google "trust factor" and increase search ranking.
