Friday, 04, Mar 2011 04:20
Organic search engine optimisation (SEO) is largely undervalued by companies, new research has revealed.
Chief executive of TagMan Paul Cook reveals in a guest post for Econsultancy research that demonstrates exactly how undervalued organic SEO is - and the extent to which paid search is overvalued.
His findings show that organic SEO is 14 times more successful than brands believe it to be.
Sourced from data from a large retailer, these results are based on the company's expectations of SEO yielding 1,663 sales, when in fact it totalled 23,923.
However, paid search was found to be 2.5 times less valuable than it is widely considered.
"From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated," comments Mr Cook.
Brian Harnish recently stated in a post for Search Engine Journal that keyword choice is the cornerstone of any online marketing campaign, which may interest companies keen to boost their organic SEO efforts.
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