Prepare for search market developments, marketers urged
Tuesday, 02, Sep 2008 12:00
Marketers have been urged to take advantage of new developments in internet technology and search engines.
An article on web resource PC World notes that search results are no longer limited to text links, explaining that search engines now integrate feeds from a range of areas into many of their queries.
These include pictures, news and video, the piece continues.
As such, marketers should implement search engine optimisation strategies to make all components of their websites digital assets - text, images and video - rank highly.
Continuing, the piece notes that search engines will move to include even more multimedia content in their results as more web users upgrade to broadband connections, suggesting that webmasters consider how they can position themselves to benefit from this trend.
"It's important for your connected business to take advantage of these developments in Web technology and search engines," the article concludes.
Meanwhile, a recent survey by market intelligence platform StrategyEye recently suggested that investment in online advertising is likely to continue despite the ongoing effects of the global credit crunch.