Tuesday, 08, Jan 2008 09:57
The internet is increasingly used by those with education and wealth, and search engine optimisation (SEO) allows smaller firms to market to that demographic, an expert has claimed.
Linda Jezard, owner of SEO and web development firm Advantage Positioning , made her comments to the Polk Country Business Journal, highlighting that money spent marketing online can be more effective than through print.
SEO "allows small players to be up there with the big guys", she remarked.
Marketers should use keywords to boost their search engine rankings but they should be careful not to overload the text and ensure it flows naturally, Ms Jezard continued.
They should also include content which encourages inbound links as these too help raise a website's score within search engines, she added.
Internet marketing solutions firm Firstco has warned that for many small businesses, once they have created a website, their initial enthusiasm quickly ends as it becomes apparent that no users are able to find it.
For lasting and effective marketing, it recommends firms seek a high natural ranking rather than paying for adverts.
This can be more cost-effective for smaller firms, Firstco claims.
