Creating keyworded content
Friday, 02, May 2008 11:27
A good writer creating content for search engine optimisation (SEO) purposes should be skilled in using keywords in regular but appropriate places, an expert has suggested.
Industry commentator Renier van Heerden made his assertions through the Zen of Internet Marketing blog, noting that a successful copywriter must satisfy both the search engines and human readers, which can be a difficult task.
"An SEO content writer should know how to write using the keyword again and again without an unnecessary keyword stuffing," he explained.
Mr van Heerden asserted that such content creators also need to be engaging and skilled writers.
Recently, SEO firm Brick Marketing commented in its Email Marketing Journal that not every business has someone with the time or ability to write articles and content, meaning they should consider hiring outside help.
It suggested that marketers who are struggling to think of subjects to write about for their email marketing newsletters consider using a professional copywriter as they can be skilled in assembling content on a number of different topics.