Wednesday, 16, Apr 2008 10:47
Making mistakes with search engine optimisation (SEO) can cost businesses traffic and even cause search providers to banish them from the top rankings, an expert has warned.
Industry analyst Caroline Melberg made her comments in the blog for online resource Small Business Mavericks, warning that good SEO involved finding the correct balance between optimisation and tactics which could be considered unethical.
She urged marketers not to overstuff their copy with keywords, warning them to ensure their content is readable and natural.
Furthermore, websites should not allow their content to contain the same anchor text repeatedly, Ms Melberg continued.
"If your keywords are 'blue car' then you need to mix it up - 'big blue car', 'blue car for sale' etc. This will keep the links looking natural," she added.
Recently, SEO agency Brick Marketing, commenting in a post for the Email Marketing Journal, urged those struggling to create suitable content for marketing to consider hiring a professional writer.