Wednesday, 21, Jul 2010 10:19
Marketers looking to tweak their search engine optimisation (SEO) strategies now that Yahoo! has officially started testing Bing's technology in its search service may not need to make any drastic changes.
This is according to Yahoo! search engine marketing director David Roth, who explains in a Search Engine Land column that the main search engines have gradually taken the same stance over many ranking factors over time, so SEO for each of them is not very different.
He notes that the main change is the fact that marketers are starting to pay more attention to Bing because it will soon have a larger market share than before thanks to the deal signed by Microsoft and Yahoo! earlier this year.
"But rather than changing the way SEOs optimise based on this market shift, we're seeing them simply devote more resources to the newest of the three engines," Mr Roth says.
He recommends signing up to the Bing Webmaster Center and comparing data in the Yahoo! Site Explorer app and Bing's similar backlink tool.
Yahoo! announced yesterday (July 20th) that has started to test both natural and paid-for search listings powered by Bing for around one-quarter of its US results.
It expects full integration of organic search to occur in August or September and paid search in October.
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