SEO spend 'to surpass contextual advertising'
Monday, 02, Mar 2009 11:04
Search engine optimisation
(SEO) strategies will have a bigger slice of US search engine marketing budgets than contextual advertising by 2013, it has been predicted.
Figures from eMarketer suggest that $3.85 billion (£2.7 billion) will be spent by US companies on SEO in four years' time, compared to $3.6 billion for contextual marketing.
Both segments will grow between now and 2013, but SEO spending will increase at a much quicker rate - more than doubling during the time period.
Paid search advertising is expected to remain the biggest search engine marketing tool, accounting for $14.75 billion of budgets in 2013, up from $7.7 billion in 2008.
In total, US firms will spend $23.38 billion on search engine marketing in 2013, almost twice as much as the $12.24 billion figure recorded last year.
The new statistics come a month after eMarketer revealed that spending on television advertising in the US is in decline.
US readers should visit our sister company Brafton - news feeds for the USA.