Monday, 15, Mar 2010 11:25
Online marketing professionals unsure of how to respond to Google's recently launched Social Search service have been offered tips on how to make the offering part of their search engine optimisation (SEO) strategies.
Writing in a post for Search Engine Watch, John Greer of Range Online Media says that Social Search - which sees users look for information via their personal connections - has a number of implications for the world of web marketing.
To make the most of the new service, marketers should ensure they make active use of Twitter - including using keywords within their posts - to increase their presence in search results, he advises.
The expert also recommends optimising email newsletters, as Social Search can cover results from Gmail, while making use of full-text RSS newsfeeds mean that there are more opportunities to get content indexed and included in search listings.
"Newsletters can be posted online, or found through desktop search, so optimising them has multiple benefits," Mr Greer comments.
"This means no more newsletters that are one giant image."
Google unveiled Social Search in January as an extension of an experiment started in 2009.
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