SEO - an important marketing tool
Tuesday, 06, Oct 2009 02:53
Businesses that use localised search and carefully target keywords that are specific to their firm can find search engine optimisation (SEO) is a successful marketing tool.
That is the view of Kevin Gibbons, director of search at SEOptimise and guest blogger for Econsultancy, who said that optimised news sites can be effective for any organisation.
Some people think that organic SEO has become too competitive, he claimed, but if it is used correctly then this school of thought is wrong.
Indeed, he suggested that "nothing could be further from the truth" if businesses use the right tactics.
Mr Gibbons lists SEO as one of the "most popular and effective" methods for a firm to earn new business.
He also states that web design, social media and paid search are key considerations when looking to attract new customers and, ultimately, higher revenues.
It was revealed last month that technology firms spend more on their online marketing campaigns than any other industry.
According to a study by the Internet Advertising Bureau, PricewaterhouseCoopers and the World Advertising Research Centre, such companies accounted for 19.1 per cent of e-marketing sector expenditure in the first six months of 2009.
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