Video search marketing 'can help small business'
Friday, 25, Jul 2008 10:50
Small and medium-sized enterprises should use video in their search marketing campaigns, an expert has advised.
In an interview for Search Engine Land, Anupam Gupta, president and CEO of video marketing firm Mixpo, said now is an "exciting time" for the industry.
According to Mr Gupta, there are a number of search engine optimisation (SEO) benefits to video marketing, including making it clear to visitors to the site "what your business is all about".
He added: "Video drives more qualified leads and conversions, all in a way that is measurable and where we can show accountability. Measurability and accountability is what made search marketing successful."
Kevin Ryan, writing for iMedia Connection, said video search marketing is showing "a great deal of promise".
He commented that the technologies available today will influence the types and methods of visual search marketing in the future, and advised people to take advantage of the opportunities presented to early adopters of the system.
Relativity Business Technology Solutions has explained that while video search marketing cannot replace existing advertising techniques, it can add "great value" and significant leverage to campaigns.
