Monday, 19, Apr 2010 09:38
Online marketing professionals will likely need to amend their search engine optimisation (SEO) strategies to account for the rise of real-time search.
This is according to Symetri Internet Marketing president and chief executive Ron Jones, who says in a post for ClickZ that with all of the major search engines now including real-time results from Twitter in their listings, marketers should look out for opportunities to take advantage of this medium.
He advises businesses to keep an eye on hot topics that are relevant to their communications strategies, as well as to include target keywords in tweets and make the most of hashtags.
"Make sure you have content that supports real-time SEO," Mr Jones recommends.
"Coordinate all of your content for your web pages, blogs, press releases, tweets and fan pages to work together."
Google recently announced a number of new tools that help Twitter users to make the most of the microblogging site, including an app that lets members find new accounts to follow and a search service for Twitter's entire archive of tweets.
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