Tuesday, 26, Apr 2011 11:27
Search engine firm Yahoo! has announced its intentions to up its game in the social media sphere after it announced it has acquired a TV-sharing startup.
Since its launch in January this year, IntoNow has developed an application featuring a database of more than five years of television programmes that allows users to interact with other viewers and advertisers.
The move heralds a shift towards mobile internet marketing by the US technology giant in a bid to boost ailing profits.
"Relying on social channels as a means for discovering content - whether it's on a PC, mobile device, or TV - is rapidly on the rise," said Bill Shaughnessy at Yahoo!.
"IntoNow's technology combines the ability to check-in to what a consumer is watching, engage in conversations, and find related content."
Last week, Yahoo! reported profits of $223m (£135m) for the first three months of 2011, down from $310m last year.