Within six months, we have seen a total of 10,000 subscribers to our feed, with a current average of 79 new readers each day; naturally we are thrilled by the unexpected success of this service. I continue to be impressed by the levels of attention and customer service we receive from DirectNews. - Communications Manager
The comparative low cost and huge reach of online marketing has driven the exceptional growth and increased sophistication of online marketing strategies. Whilst the potential returns are superb, the challenges are also significant. Web users are becoming more savvy and demanding by the day at the same time as decision makers within organisations find themselves increasingly pressured to deliver quantifiable results from online activities.
Return On Investment
Utilising ten years' experience producing tailored news feeds, the content supplied by DirectNews is more than just a brand marketing tool. Regularly updated news content written to a specific editorial brief and published on the client site provides the ultimate online solution. Through its sophisticated and extensive suite of online marketing products, DirectNews offers clear and quantifiable business returns from publishing articles.
Traffic Retention
A DirectNews feed is an integral part of an organic search engine optimisation strategy and the perfect mechanism for making a website more sticky. Real-time tailored news, produced within the extensive infrastructure of a leading news agency, is published on your website without external links or branding, retaining the audience's interest and enhancing their perception of the business.
Navigation and Conversion
Utilising the most sophisticated technological delivery method on the market, DirectNews customers are able to seamlessly integrate links within and around articles, assisting them in navigating traffic to revenue or further information pages on the website. Well-written articles by specialist online journalists attract and engage the audience, building trust and confidence in the brand, products and services, before fluidly directing the prospect to other areas of the site.
Dwell Time
Related articles and full news archives increase the time potential customers remain on your site as well as powerfully enhancing your search engine optimisation.
Interaction
Dedicated and experienced Account Managers advise on and support a portfolio of ancillary services including newsletters, RSS feeds, offline marketing publishing, user-generated comment, mobile marketing solutions and syndicated news to help develop a sustained and varied communications strategy for your target audience.