http://www.directnews.co.uk/ Online Marketing News Copyright 2006 Adfero Ltd. Adfero DirectNews RSS http://www.directnews.co.uk/Images/directnewslogo.gif http://www.directnews.co.uk/ http://www.directnews.co.uk/news/online-marketing/social-networking/niche-networks-next-big-thing-in-social-media-$1222111.htm http://www.directnews.co.uk/news/online-marketing/social-networking/niche-networks-next-big-thing-in-social-media-$1222111.htm Niche social networking sites are already a developing trend and are likely to be the next big thing in Web 2.0, an expert has suggested. Fri, 09 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/search-engine/google/google-news-adds-related-searches-$1222099.htm http://www.directnews.co.uk/news/search-engine/google/google-news-adds-related-searches-$1222099.htm Google has updated the way in which it presents news content to include related searches. Fri, 09 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/search-engine/seo-development/europe-25bn-searches-made-in-march-$1222112.htm http://www.directnews.co.uk/news/search-engine/seo-development/europe-25bn-searches-made-in-march-$1222112.htm Europeans made almost 25 billion searches during March alone, a new report has revealed. Fri, 09 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/search-engine/seo-development/firms-urged-optimise-recruitment-pages-$1221948.htm http://www.directnews.co.uk/news/search-engine/seo-development/firms-urged-optimise-recruitment-pages-$1221948.htm Companies could cut the amount they spend through recruitment agencies by optimising their own vacancies pages for online searches, an expert has suggested. Thu, 08 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/online-marketing/news-sharing/marketers-urged-use-tv-and-web-$1221921.htm http://www.directnews.co.uk/news/online-marketing/news-sharing/marketers-urged-use-tv-and-web-$1221921.htm Half of the UK's "tech-savvy" population browse the web while watching television, making combined marketing efforts the most effective, a new report suggests. Thu, 08 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/online-marketing/news-sharing/firms-warned-importance-content-$1221788.htm http://www.directnews.co.uk/news/online-marketing/news-sharing/firms-warned-importance-content-$1221788.htm Underestimating the importance of good quality content is a common mistake among marketers new to search engine optimisation, an expert has suggested. Wed, 07 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/search-engine/seo-development/seo-clearly-benefits-businesses--$1221746.htm http://www.directnews.co.uk/news/search-engine/seo-development/seo-clearly-benefits-businesses--$1221746.htm Search engine optimisation (SEO) offers "clear benefits" to businesses as the majority of people will click on the first link offered by such portals, it has been suggested. Wed, 07 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/brand-marketing/online-advertising-third-largest-sector--$1221641.htm http://www.directnews.co.uk/news/brand-marketing/online-advertising-third-largest-sector--$1221641.htm Expenditure on internet advertising now places the sector third in a list of possible promotional media, it has been revealed. Tue, 06 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/search-engine/seo-development/seo-content-writers-must-be-aware-keywords--$1221242.htm http://www.directnews.co.uk/news/search-engine/seo-development/seo-content-writers-must-be-aware-keywords--$1221242.htm A good writer creating content for search engine optimisation (SEO) purposes should be skilled in using keywords in regular but appropriate places, an expert has suggested. Fri, 02 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/online-marketing/social-networking/uk-top-social-networking-membership--$1221225.htm http://www.directnews.co.uk/news/online-marketing/social-networking/uk-top-social-networking-membership--$1221225.htm The UK has the highest number of people using social networking sites of all countries in Europe, a new report has revealed. Fri, 02 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/search-engine/seo-development/bosses-warned-seo-importance-$1221050.htm http://www.directnews.co.uk/news/search-engine/seo-development/bosses-warned-seo-importance-$1221050.htm A company boss who does not implement a search engine optimisation (SEO) strategy could soon find they are looking for a new job, it has been claimed. Thu, 01 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/online-marketing/news-sharing/create-content-consumers-not-search-engines--$1221069.htm http://www.directnews.co.uk/news/online-marketing/news-sharing/create-content-consumers-not-search-engines--$1221069.htm When creating content designed to increase a website's search engine optimisation, it is vital to remember that people and not just search portals will be accessing it, an expert has stated. Thu, 01 May 2008 00:00:00 +0100 http://www.directnews.co.uk/news/online-marketing/news-sharing/publishing-articles-builds-credibility--$1220875.htm http://www.directnews.co.uk/news/online-marketing/news-sharing/publishing-articles-builds-credibility--$1220875.htm Using news and articles to capture an online audience share increases both traffic to a site and the credibility of the firm, an expert has commented. Wed, 30 Apr 2008 00:00:00 +0100 http://www.directnews.co.uk/news/brand-marketing/sem-important-travel-sector--$1220863.htm http://www.directnews.co.uk/news/brand-marketing/sem-important-travel-sector--$1220863.htm Search engine marketing (SEM) is an important tool for driving online sales in the travel industry, an expert has commented. Wed, 30 Apr 2008 00:00:00 +0100 http://www.directnews.co.uk/news/online-marketing/mobile-marketing/many-predicted-access-search-through-mobiles-$1220694.htm http://www.directnews.co.uk/news/online-marketing/mobile-marketing/many-predicted-access-search-through-mobiles-$1220694.htm By the year 2013, almost 1.3 billion people will use mobile phones to access local search services, a new report has predicted. Tue, 29 Apr 2008 00:00:00 +0100