http://www.directnews.co.uk/ All the latest news from www.directnews.co.uk Copyright 2006 Adfero Ltd. Adfero RSS http://www.directnews.co.uk/Images/logo_small.gif http://www.directnews.co.uk/ http://www.directnews.co.uk/news/online-marketing/mobile-marketing/google-predicts-rise-mobile-marketing-$1365627.htm http://www.directnews.co.uk/news/online-marketing/mobile-marketing/google-predicts-rise-mobile-marketing-$1365627.htm Google has revealed that it expects mobile marketing to become more popular than traditional online advertising in due course. Tue, 16 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/seo-development/google-engineer-clarifies-impact-redirects-on-seo-$1365626.htm http://www.directnews.co.uk/news/search-engine/seo-development/google-engineer-clarifies-impact-redirects-on-seo-$1365626.htm Google software engineer Matt Cutts has revealed that implementing 301 redirects could have a detrimental impact on search engine optimisation (SEO). Tue, 16 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/mobile-marketing/mobile-marketing-increasingly-significant--$1365630.htm http://www.directnews.co.uk/news/online-marketing/mobile-marketing/mobile-marketing-increasingly-significant--$1365630.htm An increasing number of brands are incorporating mobile into their wider marketing strategies, a new report has found. Mon, 15 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/social-networking/brands-using-social-media-and-email-together-$1365631.htm http://www.directnews.co.uk/news/online-marketing/social-networking/brands-using-social-media-and-email-together-$1365631.htm Brands are employing social media to work alongside email campaigns rather than to replace them in their online marketing strategies, new research has shown. Mon, 15 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/seo-development/seo-tips-google-social-search-offered-$1365628.htm http://www.directnews.co.uk/news/search-engine/seo-development/seo-tips-google-social-search-offered-$1365628.htm Online marketing professionals unsure of how to respond to Google's recently launched Social Search service have been offered tips on how to make the offering part of their search engine optimisation (SEO) strategies. Mon, 15 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/news-aggregators/online-news-study-questions-viability-paywalls-$1365629.htm http://www.directnews.co.uk/news/online-marketing/news-aggregators/online-news-study-questions-viability-paywalls-$1365629.htm A new US study has suggested that paywalls may not bring the revenue boost much hoped for by some newspapers. Mon, 15 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/seo-development/ecommerce-sites-urged-avoid-seo-errors-$1364551.htm http://www.directnews.co.uk/news/search-engine/seo-development/ecommerce-sites-urged-avoid-seo-errors-$1364551.htm An expert has identified a number of search engine optimisation (SEO) mistakes that are common in the world of ecommerce. Wed, 10 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/msn/bing-take-on-google-through-tv-ads-$1364225.htm http://www.directnews.co.uk/news/search-engine/msn/bing-take-on-google-through-tv-ads-$1364225.htm Microsoft is set to begin a large TV advertising campaign promoting its Bing search engine by comparing it with its bigger rival, Google. Mon, 08 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/mobile-marketing/google-goggles-should-prompt-focus-on-mobile-seo--$1364167.htm http://www.directnews.co.uk/news/online-marketing/mobile-marketing/google-goggles-should-prompt-focus-on-mobile-seo--$1364167.htm Last year's launch of the Google Goggles visual search tools may mean that online marketing professionals need to focus more on mobile image optimisation. Mon, 08 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/google/web-users-slow-adapt-real-time-search-results--$1363781.htm http://www.directnews.co.uk/news/search-engine/google/web-users-slow-adapt-real-time-search-results--$1363781.htm A new study has suggested that web users are relatively slow in seeing and processing the information contained within real-time search results on Google. Fri, 05 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/msn/bing-looks-help-online-news-publishers-$1363641.htm http://www.directnews.co.uk/news/search-engine/msn/bing-looks-help-online-news-publishers-$1363641.htm Microsoft's Bing search engine is looking at ways to help UK newspapers better monetise their online news. Thu, 04 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/google/google-extends-star-feature-search-$1363591.htm http://www.directnews.co.uk/news/search-engine/google/google-extends-star-feature-search-$1363591.htm Google has launched a new star-based bookmarking feature for its standard search engine. Thu, 04 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/mobile-marketing/mobile-web-use-on-rise-in-europe-$1363418.htm http://www.directnews.co.uk/news/online-marketing/mobile-marketing/mobile-web-use-on-rise-in-europe-$1363418.htm Usage of the mobile web is on the increase in Europe, according to a new report. Wed, 03 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/social-networking/social-media-great-consumer-interaction--$1363282.htm http://www.directnews.co.uk/news/online-marketing/social-networking/social-media-great-consumer-interaction--$1363282.htm Social media can be an effective way for firms to engage and interact with potential customers, an account director has claimed. Tue, 02 Mar 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/seo-development/shortening-urls-bad-seo--$1363018.htm http://www.directnews.co.uk/news/search-engine/seo-development/shortening-urls-bad-seo--$1363018.htm Marketing executives should think carefully before shortening URLs when posting on Twitter, as this can have a detrimental impact on their search engine optimisation (SEO), an industry figure has said. Mon, 01 Mar 2010 00:00:00 +0000