http://www.directnews.co.uk/ All the latest news from www.directnews.co.uk Copyright 2006 Adfero Ltd. Adfero RSS http://www.directnews.co.uk/Images/logo_small.gif http://www.directnews.co.uk/ http://www.directnews.co.uk/news/online-marketing/mobile-marketing/is-mobile-marketing-better-than-web-ads--$1358795.htm http://www.directnews.co.uk/news/online-marketing/mobile-marketing/is-mobile-marketing-better-than-web-ads--$1358795.htm Businesses that undertake mobile marketing may see better results from these campaigns than from traditional web-based advertising. Fri, 05 Feb 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/social-networking/could-facebook-become-vital-online-news-source--$1357784.htm http://www.directnews.co.uk/news/online-marketing/social-networking/could-facebook-become-vital-online-news-source--$1357784.htm Social networking site Facebook could soon become a force to be reckoned with in terms of being an online news reader, experts have suggested. Thu, 04 Feb 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/seo-development/seo-expenditure-set-rise-$1357783.htm http://www.directnews.co.uk/news/search-engine/seo-development/seo-expenditure-set-rise-$1357783.htm Almost two-thirds of companies intend to invest more in search engine optimisation (SEO) this year compared with 2009, new research has shown. Thu, 04 Feb 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/social-networking/iab-uk-firms-spend-more-on-social-media-$1357786.htm http://www.directnews.co.uk/news/online-marketing/social-networking/iab-uk-firms-spend-more-on-social-media-$1357786.htm UK businesses intend to spend more on social media campaigns this year than they did in 2009, according to a new report. Wed, 03 Feb 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/mobile-marketing/mobile-marketing-a-must-tour-operators--$1357361.htm http://www.directnews.co.uk/news/online-marketing/mobile-marketing/mobile-marketing-a-must-tour-operators--$1357361.htm A new report has suggested that more could be done by tour operators to take advantage of the mobile web. Tue, 02 Feb 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/news-aggregators/google-news-looks-the-stars-$1357362.htm http://www.directnews.co.uk/news/online-marketing/news-aggregators/google-news-looks-the-stars-$1357362.htm Google News has announced a new feature that makes it easier for users to follow specific stories. Tue, 02 Feb 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/mobile-marketing/mobile-marketing-could-take-off-this-year--$1357364.htm http://www.directnews.co.uk/news/online-marketing/mobile-marketing/mobile-marketing-could-take-off-this-year--$1357364.htm This year could be a significant period of growth for the mobile marketing sector, according to one research firm. Mon, 01 Feb 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/news-aggregators/how-quot-algorithm-chasing-quot-can-boost-online-news-$1357363.htm http://www.directnews.co.uk/news/online-marketing/news-aggregators/how-quot-algorithm-chasing-quot-can-boost-online-news-$1357363.htm Publishers looking to make their news articles more visible in Google News should engage in the practice of "algorithm chasing". Mon, 01 Feb 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/seo-development/expert-seo-best-high-quality-leads-$1357365.htm http://www.directnews.co.uk/news/search-engine/seo-development/expert-seo-best-high-quality-leads-$1357365.htm Marketers would do well to focus on obtaining quality leads through search engine optimisation (SEO) rather than paid search. Fri, 29 Jan 2010 00:00:00 +0000 http://www.directnews.co.uk/news/search-engine/google/google-search-goes-social-$1356431.htm http://www.directnews.co.uk/news/search-engine/google/google-search-goes-social-$1356431.htm Google has launched a new Social Search offering that may have an impact on companies' search engine optimisation (SEO) strategies. Thu, 28 Jan 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/mobile-marketing/could-ipad-boost-mobile-marketing--$1356369.htm http://www.directnews.co.uk/news/online-marketing/mobile-marketing/could-ipad-boost-mobile-marketing--$1356369.htm Apple has finally unveiled its tablet computer, the iPad - but what effect will it have on the mobile marketing sector? Thu, 28 Jan 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/news-aggregators/google-news-recrawl-feature-unveiled-$1356091.htm http://www.directnews.co.uk/news/online-marketing/news-aggregators/google-news-recrawl-feature-unveiled-$1356091.htm Google News has launched a recrawl feature that allows it to revisit newly-published web news articles to check for changes and updates. Wed, 27 Jan 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/newsletters/sending-email-newsletters-check-landing-pages-$1356171.htm http://www.directnews.co.uk/news/online-marketing/newsletters/sending-email-newsletters-check-landing-pages-$1356171.htm Businesses undertaking an email marketing campaign should ensure their website landing pages are as relevant as possible. Wed, 27 Jan 2010 00:00:00 +0000 http://www.directnews.co.uk/news/brand-marketing/ad-budgets-moving-online--$1356016.htm http://www.directnews.co.uk/news/brand-marketing/ad-budgets-moving-online--$1356016.htm Firms are becoming keen to move more of their advertising budgets online as every penny of the spend can be measured and accounted for, according to an industry expert. Tue, 26 Jan 2010 00:00:00 +0000 http://www.directnews.co.uk/news/online-marketing/social-networking/social-networking-invaluable-to-businesses-$1356018.htm http://www.directnews.co.uk/news/online-marketing/social-networking/social-networking-invaluable-to-businesses-$1356018.htm Businesses may find social networking to be an "invaluable" tool for increasing market share, building new partnerships to bid for business and securing new contracts, according to BusinessClub Scotland (BCS). Mon, 25 Jan 2010 00:00:00 +0000